Swiss International University (SIU)  continues to advance its mission of academic excellence and global engagement through a new peer-reviewed research achievement by one of its lecturers. The article has been published in Advances in Consumer Research , a well-established international journal indexed in Scopus  and recognized by ABDC (Australian Business Deans Council)  — marking another milestone in SIU’s growing research portfolio. A Research Achievement with Global Reac

We are happy to say that Swiss International University (SIU) is now officially listed in the Research Organisation Registry (ROR), which is the only global, open registry that uniquely identifies research institutions around the world. Official ROR ID: https://ror.org/04sssf964 This important step makes SIU's international and global research presence stronger and makes sure that the institution is clearly and reliably identified in all academic, research, and publishing sys