Modern international learners need education that respects their time, location, career goals, and personal responsibilities. Many students today are not only studying; they are also working, managing families, building businesses, or preparing for professional change. For this reason, #Flexible_Study_Models have become an important part of modern higher education. OUS International Academy in Zurich Switzerland VBNN, founded in 2013 and also known as the OUS Royal Academy in

Swiss International University (SIU) continues to advance its mission of academic excellence and global engagement through a new peer-reviewed research achievement by one of its lecturers. The article has been published in Advances in Consumer Research , a well-established international journal indexed in Scopus and recognized by ABDC (Australian Business Deans Council) — marking another milestone in SIU’s growing research portfolio. A Research Achievement with Global Reac