Swiss International University (SIU)  continues to advance its mission of academic excellence and global engagement through a new peer-reviewed research achievement by one of its lecturers. The article has been published in Advances in Consumer Research , a well-established international journal indexed in Scopus  and recognized by ABDC (Australian Business Deans Council)  — marking another milestone in SIU’s growing research portfolio. A Research Achievement with Global Reac

Swiss International University (SIU) proudly announces that its academic staff and research collaborators have begun achieving increasing visibility in internationally recognized academic journals and databases. This growing presence reflects SIU’s strategic focus on expanding its global research impact and promoting Swiss educational excellence through evidence-based scholarship. Expanding Global Research Presence In recent months, several SIU faculty members have published